TXTOmedia wins with their technology that turns text-based content into localized videos automatically.

TXTOmedia wins 8th PIC

Berlin – August 10th, 2020. TXTOmedia wins the 8th Process Innovation Challenge with their ‘Watch instead of read’-technology. TXTOmedia technology enables automating the creation of localized videos, based on written content, such as help topics, instructions, and e-learning materials.

Winning is important

Winning this award is important to TXTOmedia, especially because this award acknowledges the importance of innovation in the industry and promotes new technologies. Since 2003 LocWorld is ‘The marketplace of the language industry’. 14 contestants made it to the Process Innovation Challenge during LocWorld 2020 and 7 contestants made it to the finals. The yearly event was organized for the 8th time.


TXTOmedia’s innovation “Watch instead of reading”, explains how text content in a document (e.g. a user manual) can easily be converted to translated audio as a voiceover creating complete localized videos. TXTOmedia creates the whole video product from the text. This can radically reduce the effort and cost of creating translated videos and significantly improve time to market. As Wouter Maagdenberg, CEO of TXTOmedia, says, “The market life of the video assets is now far longer, and they are so much easier to produce, which makes technical writers like Jenny, (the character in his pitch) very happy “.


One of our process dragons (judges), Yuka Nakasone (from Intento) added that “TXTOmedia’s innovation has once again proved that we have some great innovators in our industry who apply unconventional thinking to solve common challenges and pain points. Not only did he create a technology product which challenges how we approach the multilingual media creation process, but he has proven this with enterprise case studies and data. What he showed seamlessly combines video creation and localization technology. This innovation clearly shortens time to market drastically and will help the production team stay on top of the process and save significant costs. The PIC platform is now a known entity, inspiring innovators. We trust that backers and investors will see innovations like the one from TXTOmedia, and support them on their journey.”

“TXTOmedia’s innovation has once again proved that we have some great innovators in our industry who apply unconventional thinking to solve common challenges and pain points.”

Interactive videos for support and sales

Wouter Maagdenberg, CEO of TXTOmedia, says: “TXTOmedia transforms topics, instructions, and procedures into interactive videos, automated, on-the-fly, and at scale. We enable video creation, localization, and adding in-sync interactivity to videos at scale. This way, we enable global businesses to create and maintain large amounts of localized videos fast and at low costs and add commerce to these interactive videos to start selling via instructional videos, i.e., spare parts and consumables.”

Reusable clean video fragments

Menno Bolt, CTO of TXTOmedia: “Winning awards is always nice but winning the Process Innovation Award is something special to us. It underwrites the importance of the innovation that we enable for the media and localization industry. By thinking in reusable clean video fragments instead of in finished video titles and combining media assets with instructional content video creation becomes far more efficient.”

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