Did you know that 7 out of 10 YouTube visitors search directly for how-to content?
Offering how-to videos not only saves on support costs, it also builds trust with the customer, raises satisfaction and positively influences sales. The challenge is in keeping videos fresh and with up-to-date information and data. As a product evolves, so must the video. And what about localization? There is little point in launching a how-to video in another country if you don’t speak the language. Video production can be complicated, and very expensive.
If a company launches a video and gets it wrong they risk sending a confusing message (or the wrong one altogether!). If they get it right, they will inevitably spend a lot of money and use a lot of resources. If they choose not to use video at all, they will miss opportunities to engage with customers or lose out to competitors online and on social media.
Fortunately, there’s now a new, smarter and more cost-effective way to create video. TXTOmedia technology uses existing content to create rich media, in an automated way. We are helping companies to save time and money by applying single-sourcing and multi-channel publishing principles to video production.
Listen to our webinar, recorded on Thursday, March 14th at 12pm EST, to learn how new technology, together with the right approach to your content, will allow you to automatically create and update videos.
- Why you need to start creating videos.
- What makes video production so expensive.
- How single-sourcing enables you to automatically create a video from your content.
- How to automatically localize your video.
- What requirements your content should meet in order to enable automated video creation.
- Wouter Maagdenberg, CEO of TXTOmedia. TXTOmedia enables organizations to capitalize on their existing text-based support content, turning it into rich media in an automated way. Wouter started his first tech company during his BA studies at Erasmus University in 1996. He sold his latest company (Enterprise Video Content Management) to SDL plc in 2011. Wouter worked for SDL as VP Media Worldwide, before leaving to start TXTOmedia.
- Alex Masycheff, CEO of Intuillion. Alex has been in the content industry for over 20 years. Before founding Intuillion, he led implementation of XML-based solutions in many companies including Kodak, Siemens, Netgear, and EMC.
To listen to our webinar please click here.